SBS Consulting & Distribution

In this fast paced “e-world” we all compete in today, technology-based business models face the challenge of reducing “competitive disinformation initiatives”. Factual organizational messaging and recognition within your “viewing public” has become an essential strategic business planning process.

The development and consistent dissemination of a concise and clear Public Relations, or what we refer to as your “PMS-Public Messaging Strategy” is a mission critical component of any successful and ongoing business concern. Whether internal or external, your viewing “public” needs to know who you are, where you’re going, as well as the “Unique Value Add” you bring to your marketplace. Due to a lack of proper PR strategic planning, when it comes to any public communications, activities or events generated from your organization, the axiom “No Good Deed Ever Go Unpunished” consistently rings true. The prudent CxO today derives real value from a clear and properly executed “Public Messaging Strategy”.

At SBS, our Public Relations Consultants have a well-recognized history within multiple Hi-Tech verticals and can assist you with the timely, and cost effective development of a coherent “PMS Implementation Plan” which includes:

Senior Management Media Coaching and Counseling -- Providing advice to the management of your organization concerning policies, relationships as well as internal and external company communications; in effect, "what to say, not say, and do."
- Media Response Training and Coaching
  - Key Message Points Development
  - Timing, Message Medium(s) Dissemination Choice, and “Spin”

Consumer/Industry Market Research -- Determining attitudes and behaviors of your viewing “publics” and their causes in order to plan, implement and measure activities to enhance, influence or change if necessary any public attitudes and behavior.

Media Relations -- Clearly, consistently, and concisely relating with the proper communications media (Tv, Radio, Newspaper, Trade Publication, Internet) in seeking publicity or responding to their interest in your organization.
- Public Imaging and Branding
- Press Release Scripting and Dissemination
- Press Kit Design, Scripting
- Public Comment/Response Scripting and Dissemination
- Press Conference Planning and Management
- Crisis Management
- Web Site Design, Messaging and Communication Services
  - “E-dentity” branding

Publicity – Dissemination of planned messages through selected media to further your organizational goals.

Internal Employee and External Vendor/Customer Relations -- Responding to concerns and informing and motivating your organization's employees, vendors or customers.

Community Relations -- Continuing, planned and active participation with and within a community to maintain and enhance the environment to the benefit of both the organization and the community.

Public Affairs -- Developing effective involvement in public policy when applicable, helping your organization to adapt to public expectations.

Government Affairs – In most regulated industries today, linking directly with legislatures and regulatory agencies on behalf of your organization is critical when there’s a need to clearly communicate your position on a given governmental issue or concern which can potentially impact your industry and business model.

Key Industry Issues Management -- Identifying and addressing key issues of public concern in which your organization is, or should be, concerned.

Financial Relations -- Remember: people always believe what they read. Creating and maintaining investor confidence and building positive relationships with the financial community; also known as Investor Relations or Shareholder Relations is essential.

Industry Relations -- Relating with other firms and trade associations in your business gives you the proper barometer of success you strive for when competing in a given marketplace. The potential need for strategic alliances and joint ventures are sometimes be necessary when slow growth or highly competitive industry consolidation trends occur.

Charitable Fund Raising/Corporate Citizenship Initiatives -- Demonstrating the need for and encouraging your organizations leadership, its members, friends, and supporters to voluntarily contribute, participate, or sponsor specific charitable causes reflects your desire to improve the quality of life in your community.

Minority Relations/Multicultural Affairs -- Relating with individuals and groups within minorities communities can be critical when marketing to minority or underprivileged customer populations.

Special Event Sponsorship/Participation -- Stimulating interest in your organizations products or services by means of a focused "happening”. The sponsorship or participation in these activities enables your employees to listen to and interact with potential consuming publics. The result: invaluable insights into your customers needs.

Marketing Communications -- We implement a combination of activities designed to sell your product, service or idea, including Advertising, Marketing Collateral Materials, Publicity, Promotion, Packaging, Point-of-Sale Display, Trade shows and Special Event Sponsorships.

For more information on our management consulting services, please Call, Email, or complete our brief SBS Client Survey to qualify for a FREE Introductory Needs Analysis!

SBS Hi-Tech Public Relations Management Consulting Services